A glossy, gelcoated bilge is a beautiful thing, but if you don't have one, then you don't have one. I am another who likes Bilgekote in such cases. IIRC it's technically an oil-based paint ("alkyd") but probably with some modern twist to the ingredients. In any case, it's meant for bilges, so it's oil resistant, and it goes on durable and glossy (so it's easy to clean). It also seems quite "sticky" in terms of adhesion. It's a single-part paint.
I haven't bought any for awhile, but in days of yore there were two colors, a rather dark grey, and a bright white. I bought some of each and mixed them to a light grey. It's still fairly light and bright, but somewhat "forgiving." Bright white could be nice too; but IMO the straight grey is kind of dark.
Since most paint work is in the prep, I'd spring for Bilgekote vs. using some "random" Rustoleum.