I haven't had many issues with short lifespans on Rule pumps, but I've never used the ones with internal floats, sensors, timers, etc. Just the plain manual ones with external floats.
The smallest pumps I've got aboard are currently the Whale Supersub units (with the built in water sensor). I did have one that within a few months ran slowly in auto mode (but fine in manual), then burned out. The replacement has been fine, and the other, older one of the same pump on board has been working fine for a few years now. They don't make anything I'd use for a large bilge pump though.
I haven't tried any of the Johnson pumps personally (yet), but they have a good reputation. The champion of pumps is my forward bilge pump. Mind you, it only gets wet or runs when I test it (it's not in an area of the bilge that ever gets wet normally). But that original installation, 36 year old Mayfair submersible pump still works perfectly fine. Johnson owns the remains of Mayfair FWIW.