The Bracewell website has not been updated in a number of years. (There are more than a few sites like this on the internet). I have relayed your feedback to Lance. Given all that he has going for commercial and recreational boat construction and a very active service business I don't know how much of a priority it will be for him.
As a businessman I'd suggest he make it a priority. Otherwise it could really come back to haunt him. I'm hoping he never finds himself in litigation, but websites are often used in those cases as representations made. It's just like for a public company, their website is an extension of their annual report and other legal documents.
Thanks for relaying the feedback. I'm sure you would make sure a customer knew. Yes, there are many websites on the internet not kept up to date. Reflecting his changes in manufacturing would take someone less than 15 minutes. Reflecting news and updates of interest could also be done in an hour or two and really add freshness to the site. I've been to sites that hadn't been updated in a while and all news was old and assumed the company was out of business. Here's one for you...
NORTHERN MARINE | WELCOME
I think Bracewell's site is very attractive. It can be the cheapest marketing tool he has. However, he should absolutely be touting the arrival of the first 41 in Seattle on his site with the photos you posted. So many builders talk about what they're going to do and now he was a 41 built.
Perhaps use your own site as an example to him. You have updates made within the past ten days or less. You show what is currently going on and it's a fresh site getting attention, although I do see you also have the reference to Canadian craftsmanship.
You have as fine a reputation as one can have. I have no reason to believe Bracewell is any different. I would love to see his boats successful, including the 41. However, it's not going to set well with a future buyer to see Canadian and find out upon follow up it isn't.
I don't want to distract from the boats but do see this as important, probably more so than many think it is. I also do try to make sure those I talk to are made aware of North American built boats. I know many people who have no idea how many there are.