Moonstruck
Guru
- Joined
- Nov 27, 2008
- Messages
- 8,276
- Location
- USA
- Vessel Name
- Moonstruck
- Vessel Make
- Sabre 42 Hardtop Express
For the 1953 Studebaker coupe, they went for a "think outside the box" industrial designer rather than an automotive designer. The result was spectacular as well as controversial. Raymond Loewy was certainly not limited to one product for his design talents. He designed everything form locomotives to household appliances. The '53 studebaker evolved into the Hawk series that I still lust after. Certainly ahead of it's time, Loewy widened the box frame around the passenger compartment, and sank the floor pan. This lowered the height of the car several inches. I don't think the design was given the credit deserved.
Last edited: