Though I agree that fuel costs are generally not a major percentage of total spend, I don't agree that fuel costs don't matter. There is a price that causes people to change their thinking and change their habits. I don't know if that's $4, $5, $10, etc, but eventually it causes a change. It means boaters will think about the cost of taking a long cruise. It may make people re-think going from sail to power (as many of them worry about fuel expenses regardless of the price). Some may re-think starting a new build, not knowing what fuel costs will be 2 years from now. Used boat prices will sink if the market for buyers dries up. Regardless of what it means to you right now personally, it's not good for the power-boating community or industry if fuel costs continue to rise dramatically.