I can't believe I'm saying this, but I've actually found some reasonable prices at WM from time to time. As some of you are painfully aware, I'm shopping for an autopilot.
Just for grins, I went on the WM web site to see what they had to offer.
Exact same price as Defender. Plus, no shipping and no tax if I pick it up at a NH location.
Also, good information about the product, and a long article about APs that I wish I had read before I started all this. It explained a lot of the jargon and some of the key points in designing a system.
Earlier, I'd actually called Defender. Their first question was what brand was I looking at. All they could do was look up and read back to me what was in the manufacturer's documentation. They said they weren't allowed to give any advice beyond that.
Our local WMs, and a few others I've been in, employees some retirees, live-aboards and other boaters, along with the their share of the typical know-nothing retail staff. On a good day, you can actually get some sound advice.
Now, before you write me off as totally crazy, I'm no big fan. I hate the way they've moved away from marine parts and components and into high-margin "fashion" items. I think they're foolish to cut inventory to the point where things you buy in pairs, like chocks, are stocked in quantities of one. And if you ask, they'll offer to ship in the second part from some remote warehouse in a week or so. I could go on and on.
But, when it comes to low-margin, big-ticket items like electronics, you can sometimes do OK there.
One last thing; for the record, WM doesn't manufacture anything. Chances are your "name brand" item was made in the same factory. Even if not, it's a reasonable way for them to try to keep prices low(er) in an economy that's really tough on brick-and-mortar operations. I have no problem with quality no-name products. The key being quality.