Well...
I do not use AC frankly because of behavior of the owner here.
I will not choose to support a product, and in supporting that product provide even indirect revenue to the owner, if the owners or people that represent that product behave in a way that feel is inappropriate.
Wifey B: I respect your decision as one based on values and not enough of that in the world......but
What do you know about the owners of this site? The store you last shopped in? The last web site you visited? How many of them have abused spouses or even their kids? The stars of the last movie you watched? The producer and director?
Do you patronize all the companies out there who treat their employees poorly? Those that discriminate in hiring practices? What about Caterpillar, just had their offices raided and the IRS says they owe over $2 billion but if that holds up would owe $3+ billion now?
I admit to almost selling my Porsche the day the whole VW diesel scandal became known as I was so disgusted with them. More criminal charges last week and I love that the individual executives are being criminally charged. I may still dump it. What about Toyota and the deaths before they admitted an acceleration problem? What about Subway and their former spokesman?
I don't have the answers. Just saying, if the owner of a small web business is a jerk, an as....le, and has been petty and vindictive, then I don't like him but on a scale of business owners of 1 to 10 with 1 being a saint and 10 being the devil incarnate, as a business owner he's only about midway up the scale. Now, if he had worked for us, he wouldn't now, and, yes, we do have a strong social media policy of Thou Shalt Not's.
We do take stances. We walk away from car dealerships and go elsewhere. We would never buy a boat from one chain of boat dealerships. And, there are hotels we wouldn't stay in.
Cesar Ritz was accused in 1898 of embezzling $3400 of wine and spirits from the Savoy and fired. Still staying in a Ritz-Carlton tonight. Besides Marriott owns it now and that would take more research.
It's difficult to decide and I respect any choice.