Ok, I have to rant. I spend my career helping to create the computer revolution over the past several decades, and there are times I look back and think “OMG what have we done”.
Computers are an awesome tool, but they are there to assist humans, not be humans. We have completely lost sight of this, and are trying to automate everything, and it’s a HUGH mistake. Cortana, forking Alexa, forking Siri. Just stop. It’s torture talking to some disconnecting call agent who can barely understand you, and who you can barely understand, and now we think some AI piece of shirt is the answer?
There are just some things better done by people. Companies talk about wanting to have a “relationship” with their customers. Well, start by sending a forking person to talk to me. That, after all, is the definition of a relationship. When I call a company and a computer answers the phone, it tells me that I, as a customer, am not worthy of a person, only a machine. Well fork you. And when your machine just wastes my time trying to keep me from taking up the time of your employees, well, fork you. If you want a relationship, and care about me as a customer, answer the forking phone, and show you forking care.
Sorry, only slightly relevant to the topic, but this ever increasing distance between supplier and customer I think is bad, not good
As a businessman, I 100% agree. The only way to protect your customer base is outstanding service and that starts with customer interaction and building relationships. Read reviews of successful brick and mortar businesses and they mention names of those people who were really helpful to them.
Old method, "Hello, how may I help you?" You say and they send you to the right person if it's not them.
New method, a phone tree that ends up without a choice for your need and then you on hold for a live person.
Old school (and I'm not old), I never went home with any voice mails or emails I hadn't returned.
New school surveys show 20-40% of voice mails never returned. New school surveys show 20-40% of emails not responded to and 10% never read.
A couple of our policies and practices.
-We consider it a problem if anyone ever waits more than 30 seconds for a live person.
-We consider it a problem if more than 1% of calls go to voice mail.
-We consider it a problem if any voice mail isn't returned within two hours.
-Our stores take orders online but then a store employee pulls your order and calls you (or emails if you request that instead of a call), gives you their name, tells them they're packing your item now and it will go out to you today and suggests another item that goes well with what you bought. They may also mention how much they like what you bought and how happy they think you'll be with it. Often, they are someone who has waited on you in the store. They have your entire buying history too and may ask how you are enjoying a previous purchase or mention something relative. It's personal service facilitated by a computer rather than you having to go to the store this time.
You don't fight Amazon or anyone else with pricing. You'll always lose in those battles. You fight and win with service.
When I worked for my long term employer, I was involved in several turn around situations. Never did I accomplish one or attempt to do so with reductions in staff or with price reductions. It was always sales and service.
One other aside. A group of customer service reps of companies like AT&T and Time Warner and Spectrum and Comcast were surveyed. They pointed out many problems, but one was that by the time the customer ever spoke to them they were already furious over the phone tree and the hold times. Then often they'd be sent back through the tree to be transferred to the right person to help them.
I love technology, love the gadgets, must try everything new. However, they're all tools to help us, not to replace and eliminate.
Another pet peeve of mine is to call for support and not only is there a language challenge, but worse, an awareness shortfall as the person helping you is thousands of miles from the problem. They don't know what is going on in South Florida or NC or Texas. They can't even reach that office. It's like following up on an Amazon shipment, you'll never talk to anyone at the Amazon logistics or UPS location actually in possession of your package.