Regarding smallish older gennies, 4-15kw:
Onan MDJ series- actually an Onan engine. Very old, noisy, durable
Onan MDKC, MDKD, Kubota, very good machines, control system tough to troubleshoot
Westerbeke BTD, Mitsubishi, simple controls, weak electrical ends
Northern Lights, Shibaura engine, simple controls, good machines.
Kohler, Yanmar engine, pcb controls can be trouble, but otherwise very good
Panda- Avoid.
Nextgen, phasor, norpro etc, use various Japanese engines, smaller market share brands, tend to use simple controls and industrial gens- don't overlook these as they have proven to be very good.
Avoid ANY that spin at 3600rpm.
Three cylinder 1800rpm units the best in this kW range.
Not a Northern Lights fanboy here. I have a 5kW in my rig, but I inherited from a repair job. It has been good, but has required a valve job. The quality is good, but it is really no better than Onan and the smaller brand packagers, see below. I don't think the price premium is worth it.
Newer units with computer controls tend to be trouble. No need for a computer to run your gennie, and if it screws up it is not field fixable without parts. And can be a devil to troubleshoot.
While the newer Onans do have computer controls, they seem to have done a better job than most. Most of the failures I have seen on their system have been due to lightning or getting wet. Lots of them out there with lots of use and no trouble. Some Onans are 3600, avoid those. But the late model MDK series, even with computer are good machines.
Extremely rare to see an electrical end failure on an Onan MDK or MDL series that run at 1800. The 3600 MDK's have had many failures.
I have a 20yr old Onan MDKD 8kw in my shop as a hurricane gennie. I took it out of a Bertram where it was salted under the cockpit deck. Rusty mess. Fixed it so it would run. Stator is so rusted you can stick you hand through a hole in the bottom!!! Dang thing still makes good power. That is a good electrical end.
If I was buying a new gen in the 6-10kW range, I would be shopping seriously at Phasor, Nextgen, Norpro and the like. Onan or NL if you can get a good price.
Dead gennies paid for the construction of my boat, so have some experience with these.