There are those who would argue that this segment of the market for new boats is dead. Is there really no demand or is there no available product at a reasonable price?
The yacht builders have deserted their smaller boats. Westport had the Pacific Mariner 65 which sold over 200 units and dropped it. Look at Ocean Alexander moving up. Now to me that makes sense for yacht builders as I think we're talking in 30-60' about people who don't want a yacht and aren't going to spend yacht money. I'm not sure how many insist the boat has teak and exceptional wood throughout. Are the boats offered too dressed up for the market? I sure see a lot of popularity on the used market of Bayliner and Mainship, certainly not dressed up boats.
The question is one of market segment, demographics.
Think from a customer standpoint. Lets say you are a potential customer with a 250,000 budget to spend on a boat. Lets say that you are a empty nester, or near empty nester and want to go cruising. You've had boats before, ski boats, cabin cruisers, and the like. What can you get for that money?
Well, you could buy a late model Bayliner 4788, Meridian 490.
You could buy a Taiwan trawler in the same size range and have quite a bit of money leftover for refurbishing.
You could buy a smaller late model boat like a Nordic Tug.
Or you could buy a 30-34' new cabin cruiser, something like a Sea Ray.
Remember that the customer isn't saying to himself "I want to go cruising, I'll pay what it takes to go"
He is saying "I want to go cruising, and I have about a quarter million I'm comfortable spending"
What does this wannabe big boat owner buy???
Well, the Bayliner/Meridian 4788/490 gets allot of boat for that money. Not the fancyest boat, but a nice platform with room for the grandkids.
The older boat TT is tempting, but this same customer is afraid of older boats, and all the problems he's heard about with soft decks, and just in general messed up boats. Besides he knows that once the initial money is spent on the boat his admrial will squirm over big maintenance bills, even if he tells her about refurbishing an older boat before hand.
The Nordic tug sounds great, and is a great boat, but well, this customer already has a 28-30' cabin cruiser, and 34-38' just isn't that much more room. Maybe not more room inside anyway depending on what he already has.
The new cabin cruiser is out of the question. He already has an older cruiser so he's not going to buy a new model of basically the same thing.
So, he and others like him buy the Bayliner.
Your challenge if you want to steal that customer is to give him another option.
You could market a new boat for more money and upsell the customer in a variety of ways. More reliability, less maintenance costs, better financing options, pick your poison.
But it has to be reasonable, both cost and mentally in the customers head, or he'll just buy the used boat.
I do not know where the mental cutoff is. I just don't know, but there is a point where you can upsell to and get results.