O C Diver
Guru
- Joined
- Dec 16, 2010
- Messages
- 13,314
- Location
- Fort Myers, Florida
- Vessel Name
- End Of The Line
- Vessel Make
- Trinka 10 Dinghy
I am more of a Peter Drucker disciple. Getting back to the comment about Friedman's dictum, I'd counter that with Drucker's much more concise and true "The purpose of a business is to create a customer". Notice that's "THE purpose". Everything else flows from that one essential truth.
I'd never heard that, thanks!
I wonder why he chose the word "create." To me, it would be "serve." I'd think the best business is the one where the customer (demand) already exists, and you don't have to create it.
Actually "create" is a good word. The marina I used in Ocean City, MD was a concept to have a world class marina in the Mid Atlantic. A tremendous facility with everything you could want...for a price. They created customers willing to pay substantially more for a top notch facility. There market is Philadelphia, Baltimore and the Washington areas. Probably no different than a luxury brand of cars, boats, houses, resorts, etc. If you build it, they will come. Who would have visualized a thousand dollar cellular phone 25 years ago. You had to create the customer willing to pay for your product.
Ted