Marketing folks are not stupid. Of course the current Grand Banks company uses the word 'trawler." If you
want to sell boats
to literary ignoramuses you have to speak on their level. GB, and all the others, would be fools to call their boats anything BUT trawlers.
Having trained Pavlov's dog to salivate at the ring of a bell, they have to keep ringing the bell to get the dog to keep salivating. Or buying in this case.
Anyway, it's been very entertaining reading the lengths people will go to to defend the fact that
they've totally fallen for a marketing ploy and swallowed it hook, line and sinker. It's been a great illustration of the powers of persuasion and perception, regardless of whether the persuasion and perception are based on reality or not.
Careers numbers one and two for me have both been in marketing, first in network television and then in aerospace. This discussion, as juvenile as it's been, has been a terrific verification of all the
basic principles practiced by every ad agency and marketing group on the planet.
You really can get most people to buy into any concept you want them to buy into. Be it a brand of pizza, tires, cars, or the use of a word,
it really is amazingly easy to lead people around by the nose in any direction you want.
The fact so many of you are absolutely, 100-percent convinced that your boats are "trawlers" is the definitive proof that
humans can be convinced of anything, no matter how far-fetched it might be, if you use the right techniques.
We are currently working on a campaign to change our customers' perception of a particular aspect of one of our products. I've been using the whole "trawler" thing and the vehement defense of the term on this forum as an example to our creative team of how effectively an initial perception can be molded into a completely different perception that is so firmly clung to by its target audience that they will defend it to the hilt even though the concept it's based on is faulty.
The human mind is a wonderful thing to jerk around.