Exactly.....
The current system is much more adaptable to programs that can figure things out....however...with a secret decoder ring...any pat long becomes a useless sting of words..but fortunately the decoder ring can change it back.
But the secret decoder ring is what is to take it out of the public realm, make it proprietary, and build a business because then no one can do anything without that decoder ring. Note that one of the co-founders previously with a translation site/company, Lingo 24. That's really the gist of what this is, a new language and a translation company. Ultimately, to reach a point you'll go back to another system, so their business translates to their language and then back out of it. That adds an intermediate function that could be skipped right over.