Brian, is anyone involved with this who is expert in experimental design? Will there be tests of statistical significance of the results? Will the experiments be blinded, so the operators of the equipment and recorders of the data don't know which anchor is being used on a given run? In other words, are you going to try for any kind of actual scientific validity, or is this basically another industry media stunt?
QB, those are terrific questions and I greatly appreciate your healthy dose of skepticism. We had hoped to have Bob Taylor, a retired 40+ year US Navy anchor design and soil mechanics expert aboard, as he was for the SF Bay tests that we conducted in 1990, but due to a family health situation he will not be able to attend.
Fortunately though, he is serving as a consultant for us on this project and he has guided us on the proper equipment that we will need for the measuring and recording of the data, the soil shear strength (9-12 psf/ft of depth) of the mud bottom in which to test, and the pull speed for the anchors in this bottom type.
We don't see the need to have equipment operators "blinded" so to speak, as all of the testing will be performed and recorded in full view of the boating media who, for their own reputations, would certainly not want to be part of a "media stunt."
I expect that your next question might concern our past and recent advertising expenditures with the media who will be present, so please find below a listing:
All at Sea: Not in 2014 / (4) ads in 2013
Boat US: No, not in several years
Boating: Not in 2014 / (3) ads in 2013
Chesapeake Bay: No, never
Boating World/Sea: (2) ads in 2014 / (4) ads in 2013
Boats.com: No, never
PassageMaker: Not in 2014 / (3) ads in 2013
Sail: (1) small listing ad in 2014 Buyers Guide
Soundings: Not in 2014 / (1) ad in 2013
Southern Boating: Not in 2014 / (1) ad in 2013
Additionally, we have not made future advertising commitments in any of these magazines or media for the balance of 2014.
Thanks,
Brian