Like it or not, today we ALL live in a global market, and if we want to compete and sell our products, whatever those products may be, we need to price the product to compete in the global market...Specially when we advertise the product on the Internet where a buyer from anywhere in the world MAY end-up being the buyer of your product.
Or am I getting this all wrong
Bill
Australia
Right on, Bill! I have been in the same boat. I remember working with boat brokers in the late '90s trying to get them to utilize the "world wide web", but most of them - just like you found - thought the internet was a fad and that "Nothing would ever replace the BUC guide". I always thought those were the same people who were the last to get a fax machine ("I don't have a need for one") and are now the dying breed that thinks everyone still faxes... Now I'm trying to get the same boat brokers to utilize quality video production for their higher end listings. My argument is, though a video may or may not immediately result in the sale of a particular boat, having such well-produced videos will help to increase that brokers listings. But, that's for another thread...
And I don't mind longish posts, provided they are intelligently written. I can usually tell within the first few sentences or paragraphs whether or not it's worth my time to continue reading. Suffice to say, I did read your entire post.